Arabica Coffee House

Launch a New Brand

"We highly recommend 360 Food Partners for businesses who want to develop their franchising operations"

The brief

Middle Eastern investment group were launching a new brand into the UK market. The brief was to devise a differentiated food offer, source a supply chain and agree commercial arrangements with food partners. The target was to test the first site to secure further investment for two further sites.

What we did

Reviewed the market and recommended brand positioning. Devised a differentiated food offering, along with full costings, allergens and recipe guides. Set-up logistics and commercial arrangements with food partners. We were then asked to support sales & marketing activity, we set-up the website and other digital assets, devised campaigns and sales initiatives.

360 results

Investors signed off a further four sites, two more than originally targeted.

“

360 Food Partners helped us with positioning, food & drink development, creative development, digital development, print and production and other operational challenges in addition to meticulous planning of procurement and supply chain management to lay the foundation of a sustainable food and drink business. 360 Food Partners worked closely with our team as if they were part of our business, and not mere consultants. They generated new ideas as well as plans to help us with seamless operations.

Jaafar Touili, Director Middle East FranchisingArabica Coffee House

Get in touch

Contact us today to learn how we can help you develop, buy, and execute your food strategy more profitably and safely.

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