Snow Centre

Decrease wait times, improve consistency

"The proactive approach has helped us increase our food sales in the last few months like for like, and I expect this to get even better"

The brief

The Lodge is the food & drink concept at the Snow Centre in Hemel Hempstead. Turning over c£1.5m p/a it is an important revenue stream for the business. The business was seeing significant wait times on food and below-average customer feedback as well as struggling to deliver food quality consistently well.

What we did

Developed new food menu, maintaining the brand focus on the ‘Alpine’ experience. Reduced skill level in the kitchen to focus the team on consistent, quicker food delivery, whilst maintaining quality on each dish. Delivered tools to aid consistency including food specification manuals, along with other tools such as food costings and allergens. Renegotiated the food contracts to deliver savings.

360 results

Customer feedback improved by 21%, main impact being reduced wait times and consistency of dish presentation and taste. New procurement deals saved c£30k p/a.

Sales growth during the initial 6 month peak trade period was over 11%.

“

I first met James a few years ago, and often called him for advice on our Food & Beverage operation. For the last 6 months James has supported us on a monthly basis, initially with menu creation and delivery, and supplier pricing. Going forwards, James will assist with other areas of our busy operation. He is in regular contact and works with us as part of our team rather than that of a consultant. His positive proactive approach has helped us increase our food sales in the last few months like for like, and I expect this to get even better, as we develop other aspects of our operation. James takes ownership for delivery and results, rather than simply give advice.

Ian Brown, Managing DirectorThe Snow Centre

Get in touch

Contact us today to learn how we can help you develop, buy, and execute your food strategy more profitably and safely.

LET'S TALK